Productlane, a SaaS platform helping product teams centralize feedback, had a marketing site built on a hard‑coded stack. Every update required developer involvement, slowing their go‑to‑market cycles and limiting control for the marketing team. They needed a solution that would:
APPROACH
Another Vision partnered with Productlane on a multi‑month engagement to deliver a complete migration and rebuild in Framer.
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Built and optimized the Framer site with reusable CMS architecture
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Scale across tens of pages and rich content items
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Improve SEO performance with best practices baked in
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Give marketing independence for updates and campaigns
OUTCOMES
Productlane needed more than a site refresh - their hard‑coded website was slowing GTM speed, blocking SEO growth, and leaving their marketing team dependent on developers. Another Vision delivered a new Framer system that scaled with their content and empowered marketing independence.
Cost savings: Reduced reliance on dev resources, saving thousands monthly
Unlocked scalability: 20+ pages and 50+ CMS items successfully migrated into a structured, easy‑to‑expand system
Organic reach: SEO upgrades set stronger foundations for traffic growth
Speed to market: Updates that once required developers can now be shipped instantly by marketing
Faster site update turnaround