Productlane, a SaaS platform helping product teams centralize feedback, had a marketing site built on a hard‑coded stack. Every update required developer involvement, slowing their go‑to‑market cycles and limiting control for the marketing team. They needed a solution that would:
APPROACH
Handshake partnered with Another Vision to transform designs into a flexible, scalable Framer system — enabling their launch team to move at startup speed while staying enterprise‑ready.
Built and optimized the Framer site with reusable CMS architecture
Configured dedicated CMS collections for job opportunities and paid campaigns.
Implemented scalable design components that allowed internal teams to expand fast.
Provided <24h turnaround for critical launch tasks and iterations.
OUTCOMES
Productlane needed more than a site refresh - their hard‑coded website was slowing GTM speed, blocking SEO growth, and leaving their marketing team dependent on developers. Another Vision delivered a new Framer system that scaled with their content and empowered marketing independence.
Cost savings: Reduced reliance on dev resources, saving thousands monthly
Unlocked scalability: 20+ pages and 50+ CMS items successfully migrated into a structured, easy‑to‑expand system
Organic reach: SEO upgrades set stronger foundations for traffic growth
Speed to market: Updates that once required developers can now be shipped instantly by marketing
20+
Unique pages
created
5+
CMS Collections
100k+
Unique monthly visitors
reached