Handshake, the career platform serving 20M+ students and experts, discovered its network was the most valuable resource for frontier AI labs. In late 2024, they launched Handshake AI, a business that scaled from $0 to $50M in 4 months, now working with all 7 major frontier AI labs. Launching at this pace required a website and system that matched the speed and scale of their opportunity.
APPROACH
Handshake partnered with Another Vision to transform designs into a flexible, scalable Framer system — enabling their launch team to move at startup speed while staying enterprise‑ready.
Built and optimized the Framer site with reusable CMS architecture
Configured dedicated CMS collections for job opportunities and paid campaigns.
Implemented scalable design components that allowed internal teams to expand fast.
Provided <24h turnaround for critical launch tasks and iterations.
OUTCOMES
Handshake AI needed more than just a launch site — they needed a system that could keep up with rapid growth, evolving campaigns, and enterprise brand standards. Another Vision delivered a solution that scaled with them.
Enabled marketing and design teams to publish updates and new pages instantly. No engineering delays.
Accelerated Handshake’s GTM strategy - from idea - launch - scaled product visibility in weeks instead of months.
Supported internal collaboration as the initiative grew, seamlessly integrating with Handshake’s larger design and marketing teams.
Contributed to Handshake AI’s successful launch and widespread adoption (referenced in media coverage of Handshake AI).
20+
Unique pages
created
5+
CMS Collections
100k+
Unique monthly visitors
reached